Your blog is not cutting it anymore.
These words are, we realize, odd since they are written in a blog post.
It’s not just your blog that’s not going to cut it anymore as a source of customer attraction or as a sales tool. It’s anybody’s blog.
Your social media posts alone are still going to drive customers to you, but they cannot be your sole source of marketing. Neither is the long form business content on your website. Simply put, words alone are not going cut it. By cut it, we mean that the written word alone is not going to drive sales and repeated visits to your website, social media page, or business anymore.
According to a 2016 study by Hubspot, only 29% of people surveyed indicated that they would pay attention to blog posts, while 43% said they would skim or ignore it. Same for business content – those wordy explanations of what your business does? Only 32% of people visiting your site will stop to read it, and 41% are going to skim for the big details. Obviously, not a great way to bring back repeated traffic to your site, or get your brand message across.
Your online presence is more important than ever before. It’s not just the advent of a tech-savvy generation who grew up using computers since birth – although that is true – but it’s also because everything is online. You can pay your bills, order groceries, buy pretty much anything you want, or hire one of about a thousand different providers for the service you need. It’s that last point that should motivate any business owner to really care about their online content.
A thousand different providers.
If you have a service, chances are, there’s someone else out there who does it – and even if you’re the best one for the job, if your landing page is not a place that potential customers want to land, then you may not be the one to get the job. More and more, people want to see fresh, updated content. Words and gimmicky gifs were fine in the early 2000’s, when everybody had their own piece of the “World Wide Web” hosted on a free web server, but if you’re in business in 2017, you have to distinguish yourself with the content that people want. According to a 2016 survey, 45% of people surveyed in North America picked video content as the type they wanted to see more of in the future, while only 27% chose blog posts. A staggering 45% of the same folks surveyed said they watch an hour of Facebook videos or Youtube every day. 5 hours a week. 365 hours (roughly the equivalent of 15 days worth of online video watching. Why can’t your videos be part of that 15 days?
So that’s settled. We need video content, and more of it. It’s going to catch your visitors’ attention, keep them engaged, and not only that, it’s what they actually want to see. Now how do you give them the video content that they want?
Your video should be the right length: long enough to convey your message, but not so long that your viewers lose interest. According to a study done by Microsoft and reported in Time Magazine online (2015) average attention span has dropped from 12 seconds to only 8 seconds since the year 2000. It should probably be ad-free, because why would you want to make your customers sit through an advertisement for another business? It should engage your page visitors and make them want to stay on your page to look for more. And it should be your own, unique to you and to your business.
Do you have an event coming up? Can you demo your service? If you’re a party planner, what better way to advertise your business than a live-streamed video of the party you helped to orchestrate? If you’re a baker, what better attractor to potential customers than a video of you pulling piping hot cakes from the oven? A live video can pull in your future customers, and immerse them in the sights, sounds, smells, and full experience of what you have to offer. For past customers, that video reminder of the excellent service you provided them will invoke fond memories and turn them into repeat customers.
Now we get to the big question: how? How do you get the video content you want if you don’t happen to be a trained video producer?
This is exactly why we are in business as ViewItDoIt – we love to bring people the video content that they want or need. Not only can our trained professionals provide live video streaming from anywhere in the world (you read that right – anywhere! Ask us – we’ve tested it!) but we can capture your moments so that you have a variety of film to choose from to use later on your customer landing pages.
Contact us to optimize your landing pages for customer interest, repeat viewing, and maximum sales!
An, M. (2016, June 25). The Future of Content Marketing: How People are Changing the Way They Read, Interact, and Engage with Content. Retrieved July 13, 2017, from https://research.hubspot.com/reports/the-future-of-content-marketing
McSpadden, K. (2015, May 14). You Now Have a Shorter Attention Span Than a Goldfish. Retrieved July 15, 2017, from http://time.com/3858309/attention-spans-goldfish/