The Barking Dog at Riverview- Kitchen Ambush #3

An audacious idea… An encased meat paradise… Hot dogs, hamburgers, craft beer and a simple philosophy…exceed expectations and embrace community. A rustic gathering spot for all walks of life. Meet week three’s restaurant for Kitchen Ambush, The Barking Dog at Riverview! They were ambushed this week with locally made product Ames Hot Southern Honey  which is a unique blend of southern honey and red chilies!

Wasserhund Brewing Company- Kitchen Ambush #2

Wasserhund Brewing Company, meaning “water dog” in German, was born from a love of the beach, dogs, and German beer. We aspire to bring the German beer culture to Virginia Beach in the best way… by brewing the highest quality ales and lagers and providing the environment to enjoy them with family, friends, and just good company.

We also match our beer with artisan pizza made to order in our brick oven. Or you can order beer sausages and add some sauerkraut for a real German experience.

Call it whatever you want… we call it German style brewing with a Beach kick and it’s this reason they are the next restaurant for week two of #Kitchen Ambush! What is Kitchen Ambush? Two businesses (ViewItDoIt and Kitchen Ink Food) coming together, forging a new venture. And this week we ambushed Wasserhund Brewing Company with locally made product Speedy’s Hot Sauce Bloody Mary Mix.

Penndulum Fine Meats- Kitchen Ambush #1

Did you know that ViewItDoit has teamed up with Kitchen Ink Food for KitchenAmbush? Episode 1 aired August 3rd with the locally owned restaurant Penndulum Fine Meats. Have you stopped in lately?

Greeted by the infectious smiles and welcoming demeanor of owners Dana and Dylan Wakefield, you’ll step up, lean in, feel the cool of the glass on your skin while Dana queries you on your tastes. The questions are subtle, friendly, thoughtful and cheery. You don’t need to worry about not recognizing the names of heirloom cuts, Dana is already sorting your answers and matching you with a cut and a cooking technique that will squarely place every other steak you’ve ever tasted at very distant second place. Small but lovely details like a container of homemade tallow or fresh seasonings often make their way into your bag. The Wakefields put the same care into your meal as they do their own.

The shop feels like a family kitchen, bubbling over with laughter and love. The staff moves effortlessly around each other, conversations punctuated by bursts of laughter and shouts across the room.

This is more than a butcher shop. This is a place where people can come to get educated. You can ask about the farmers, and how the animals were raised, what they ate. Dylan and Dana have visited and continue to visit every one. Hang around the store and you can see that next level culinary knife skills at work with great care applied to match demand and how they intend to use the meat. You can watch sausage being made by hand, sandwich meats sliced in front of you. You can see that nothing goes to waste, from beef bones for stock to tallow candles to roasted skins for pets. Connecting with the farmers and farms, bringing back heirloom butchering techniques that all but disappeared in the age of factory farming, paying a fair price to allow for a sustainable life cycle is the key to Pendulum’s philosophy.

During this first ambush, Pendulum meats used locally produced product Pennacook Peppers Porch Party Pepper Jelly– this pepper jelly is all the rave and has customers clamoring for more. What better mix of fine meats and jelly to kick off Kitchen Ambush Episode 1!

Cornhole for the Cure Tidewater Challenge

Did you make it to the 2017 Corn Hole for the Cure Tidewater Challenge? 100% of the net proceeds went to the Susan G. Komen Tidewater organization! The Susan G. Komen® is a national website, www.komen.org, that offers comprehensive information about breast cancer risk factors, early detection and screening, diagnosis and treatment. Developed in conjunction with the Harvard School of Public Health, the site offers a one-stop resource for all the latest information on the disease.
Check out this highlight reel and join us in 2018 to raise money to find a cure for breast cancer.

Love It Up Town Center – West Elm Highlight Reel

West Elm teamed up with Tidewater and Tulle To give you the scoop on bridal registry essentials for your first home together as a married couple. West Elm modern home decor and modern furniture store in Virginia Beach, VA is where you can find the bedding, furniture, room decor, and dinnerware you need to create a stylish contemporary home. You can even learn more about their complementary design services offered by their in store experts!

West Elm have a really cool story too- If you didnt know, West Elm was born in Brooklyn in 2002. A branch of Williams–Sonoma, Inc, we’re focused on the intersection of modern design, affordability and community. Everything we sell—from sofas and tables to bedding and vases—is made with one goal in mind: to help our customers express their personal style at home and in the world.

We care about impact too. By designing over 90% of our products in–house, our design team has steadily increased our selection of organic, handcrafted, sustain-ably sourced and Fair Trade Certified™ products. There’s a story behind everything we sell—one that starts in Brooklyn and lives on with you.

Did you miss it the live event? Here are the highlights!

LIVE with Tidewater and Tulle!

Join us tomorrow as we live stream Ruth’s Chris Steak House Virginia Beach and Tidewater and Tulle ONLINE from the Town Center of Virginia Beach. It is a live broadcast that you can watch on your computer or your phone as you see the inside of this hidden venue gem for receptions and special occasions. While we are there you will also get an exclusive live cooking demo by their talented chefs.

Watch LIVE online at 10:00am EST, July 18th 2017 or view the recorded version afterwards at http://www.viewitdoit.com/live_events/141

Then mark your calendar for the BIG event on August 12th, as the Coastal Virginia wedding industry take over Town Center at our first annual “Love It Up: A Wedding Event Experience,” in partnership with Tidewater and Tulle.
For more information, visit: http://wwww.loveituptowncenter.com/

 

Your blog is not cutting it anymore

Your blog is not cutting it anymore.

These words are, we realize, odd since they are written in a blog post.

It’s not just your blog that’s not going to cut it anymore as a source of customer attraction or as a sales tool.  It’s anybody’s blog.

Your social media posts alone are still going to drive customers to you, but they cannot be your sole source of marketing.  Neither is the long form business content on your website. Simply put, words alone are not going cut it.  By cut it, we mean that the written word alone is not going to drive sales and repeated visits to your website, social media page, or business anymore.

According to a 2016 study by Hubspot, only 29% of people surveyed indicated that they would pay attention to blog posts, while 43% said they would skim or ignore it.  Same for business content – those wordy explanations of what your business does?  Only 32% of people visiting your site will stop to read it, and 41% are going to skim for the big details.  Obviously, not a great way to bring back repeated traffic to your site, or get your brand message across.

Your online presence is more important than ever before.  It’s not just the advent of a tech-savvy generation who grew up using computers since birth – although that is true – but it’s also because everything is online.  You can pay your bills, order groceries, buy pretty much anything you want, or hire one of about a thousand different providers for the service you need.  It’s that last point that should motivate any business owner to really care about their online content.

A thousand different providers.

If you have a service, chances are, there’s someone else out there who does it – and even if you’re the best one for the job, if your landing page is not a place that potential customers want to land, then you may not be the one to get the job.  More and more, people want to see fresh, updated content.  Words and gimmicky gifs were fine in the early 2000’s, when everybody had their own piece of the “World Wide Web” hosted on a free web server, but if you’re in business in 2017, you have to distinguish yourself with the content that people want.  According to a 2016 survey, 45% of people surveyed in North America picked video content as the type they wanted to see more of in the future, while only 27% chose blog posts.  A staggering 45% of the same folks surveyed said they watch an hour of Facebook videos or Youtube every day.  5 hours a week.  365 hours (roughly the equivalent of 15 days worth of online video watching.  Why can’t your videos be part of that 15 days?

So that’s settled.  We need video content, and more of it.  It’s going to catch your visitors’ attention, keep them engaged, and not only that, it’s what they actually want to see.  Now how do you give them the video content that they want?

Your video should be the right length: long enough to convey your message, but not so long that your viewers lose interest.  According to a study done by Microsoft and reported in Time Magazine online (2015) average attention span has dropped from 12 seconds to only 8 seconds since the year 2000.  It should probably be ad-free, because why would you want to make your customers sit through an advertisement for another business?  It should engage your page visitors and make them want to stay on your page to look for more.  And it should be your own, unique to you and to your business.

Do you have an event coming up?  Can you demo your service? If you’re a party planner, what better way to advertise your business than a live-streamed video of the party you helped to orchestrate?  If you’re a baker, what better attractor to potential customers than a video of you pulling piping hot cakes from the oven?  A live video can pull in your future customers, and immerse them in the sights, sounds, smells, and full experience of what you have to offer.   For past customers, that video reminder of the excellent service you provided them will invoke fond memories and turn them into repeat customers.

Now we get to the big question: how?  How do you get the video content you want if you don’t happen to be a trained video producer?

This is exactly why we are in business as ViewItDoIt – we love to bring people the video content that they want or need.  Not only can our trained professionals provide live video streaming from anywhere in the world (you read that right – anywhere!  Ask us – we’ve tested it!) but we can capture your moments so that you have a variety of film to choose from to use later on your customer landing pages.

Contact us to optimize your landing pages for customer interest, repeat viewing, and maximum sales!

Sources:

An, M. (2016, June 25). The Future of Content Marketing: How People are Changing the Way They Read, Interact, and Engage with Content. Retrieved July 13, 2017, from https://research.hubspot.com/reports/the-future-of-content-marketing

McSpadden, K. (2015, May 14). You Now Have a Shorter Attention Span Than a Goldfish. Retrieved July 15, 2017, from http://time.com/3858309/attention-spans-goldfish/